TDI Campaign “Just a TID” shows how People hanging onto the side of a bus, a common sight for travellers in Asia.

Hyland Media and Travel Insurance Direct has unveiled the next phase of its “Just a TID” campaign, with a bus wrap highlighting how precarious overseas travel can get.

The bus wrap features several people hanging onto the side of a bus, a common sight for travellers in Asia.

“It’s not at all like your local commute back home and it’s not without risks,” TID general manager Diana Watts said.

Hyland Media founder Virginia Hyland said the focus of the TID campaign would be on outdoor, with potential travellers not the sort to stay indoors for too long.

“The TID customer is out and about and this only escalates during the social season,” Hyland said. “The wrap was a key part of our media plan to absolutely stop the potential audience in their tracks and really take notice of why travel insurance is important.”

Just the one bus based in Sydney will get the wrap treatment, with its impact to be gauged before a decision is made on whether or not more buses will get the TID treatment.

Brand:Travel Insurance Direct
Campaign: Just a TID
Agency: Hyland Media
Source: adnews