News
The latest marketing news and advertising agency news in 2017 throws lights on digital marketing trends and mega trends of the digital marketing space. There have been more of artificial intelligence and machine learning in latest technology. Machine learning involves usage of big data, social media marketing, organic searches, etc. The biggest marketing technique which is likely to be used in 2017 is content marketing, big data, marketing automation, mobile marketing and social media marketing. It may not be the most used trend by the count of volumes. However, they can prove to be most effective in reaching the target audience. Another aspect explored effectively was marketoonist. Marketoonists are cartoonists who make cartoon ads to market the products and services using digital media. With the success of augmented reality game of Pokémon Go, it has opened up the thought for many companies who are looking forward to trying augmented reality based digital marketing.
The Spikes Asia 2019, Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital Agency…
WATConsult has bagged the digital creative duties of the media conglomerate, ABP Group’s news web…
Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata. One of the most…
Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has bagged…
There is more and more pressure being put upon businesses of all sizes to reduce…
Lianhua Supermarkets, a 28-year-old state-owned Chinese retailer, has undergone a complete brand refresh. The new…
Dentsu India bags Marketing Communications duties for Kokuyo Camlin. As part of the mandate, the…
Reliance Smart today announced that it has awarded its creative mandate to FCB Ulka, following…
Happy McGarryBowen, the creative and design agency from the house of Dentsu Aegis Network, has…
Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed…
TAFE today announced the appointment of Sandeep Sinha as CEO. Sandeep Sinha joins TAFE with…
In a bid to strengthen its core team, Digisol Systems Ltd., a leading provider of…