News
The latest marketing news and advertising agency news in 2017 throws lights on digital marketing trends and mega trends of the digital marketing space. There have been more of artificial intelligence and machine learning in latest technology. Machine learning involves usage of big data, social media marketing, organic searches, etc. The biggest marketing technique which is likely to be used in 2017 is content marketing, big data, marketing automation, mobile marketing and social media marketing. It may not be the most used trend by the count of volumes. However, they can prove to be most effective in reaching the target audience. Another aspect explored effectively was marketoonist. Marketoonists are cartoonists who make cartoon ads to market the products and services using digital media. With the success of augmented reality game of Pokémon Go, it has opened up the thought for many companies who are looking forward to trying augmented reality based digital marketing.
Neil Ashurst will drive roll out of new services in digital, video, mobile, PR and…
Maidan Summit 2016 opens dialogue on youth-focused education and livelihood interventions in India. Driven by…
At the end of a three days’ trial ElDorado announced all the winners. The jury,…
Star India’s highly engaging coverage across screens of the recently concluded Rio 2016 Olympic Games…
Mumbai, August 22, 2016: Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV, has assigned its…
INDIA – 11th August 2016 – Global marketing and technology agency DigitasLBi has today announced…
Mumbai September 7, 2016: Following a multi-agency pitch, DigitasLBi has bagged the digital mandate for…
INDIA – August 2, 2016 – Mondelez India Foods Private Limited, today announced the launch…
Mumbai, July 08, 2016: Publicis Worldwide has bagged the creative mandate for DTDC Express Ltd.…
30th June 2016, Mumbai: Videocon d2h (NASDAQ, USA: VDTH) announced that it is launching a…
Arc’s PR discipline to operate as MSLGROUP – cementing leadership position via alliance with Asia’s…
The move in itself is inspiring! – “Beauty & Pin-Ups” ropes in Katie Meade as…