OOH Campaigns
Creative billboards are still an eye catcher. Some of the best outdoor campaigns of products and services are undertaken through outdoor campaigns. It helps in attracting the immediate attention of the viewer and starts a thought process in the viewer. More digitalised transactions on campaigns have limited the scope of out-of-home advertising (OOH) but it is still carried out with the same passion. There are loyal viewers of Best On ground Campaigns who are curious to know and watch what comes next through outdoor campaigns. It can help the marketer to gain immediate attention of viewers if done in a distinct manner. Outdoor advertisements and campaigns can also optimize the work of skilled and creative humans. The present digital way has almost killed the popularity of outdoor ads but then there are creative ways in which digital media is used to explore outdoor campaigns. This is done by connecting the physical location of campaigns through the digital platform.
Everybody knows that kids hate applying sun block. That’s why they have created NIVEA DOLL, a toy that sunburns when exposed to UV rays.
IKEA opened the doors of the IKEA Breakfast in Bed Café –a concept eatery where tables are replaced with beds to stimulate a breakfast in bed revolution.
As part of Coca-Cola’s new Wish Upon a Coke campaign, They decided to surprise people on their way home for the holidays at one of the busiest airports in the world
The Non Violence Project is a non-profit NGO that fights violence through education. To communicate their mission statement McCann used a conventional medium in an unconventional way.
A concept store that sells real live women in the middle of one of the busiest shopping centres in RelAviv.
Shadow Wi-Fi – A network of free Wifi that only works in the shadow to prevent skin cancer.
Fevicol wanted to reinforce their position as India’s most reliable glue so they conducted this activity in one of Mumbai’s many malls.
In Hamburg, St. Pauli, it’s peeback time. St. Pauli’s Community of Interest (IG St. Pauli e.V.) initiated an action where frequented walls in the neighbourhood were sprayed with a superhydrophobic coating.