Over past few years experts have been saying that creative print campaign may become extinct due to popularity of Internet and Internet marketing. But the Internet cannot work well without concepts and ideas. Creative advertisements and creative design ideas may become digitalized in future times. It may no more exist in the form as we see today. For example, the print ads and print adverts we see today in newspapers and magazines may not exist. Rather it may be replaced by creative design ideas that will be depicted through digital media like websites, blogs, Facebook, Pinterest, Instagram and other social media. Print campaigns may be replaced by digital marketing campaigns that will use the equal amount of creativity as used in print media. The difference would be the change in the tangible form of advertising. This may also involve adopting newer technologies to digitalize the creativity and design ideas used in present print advertisements.
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Agency: Mccann Erickson, Tel Aviv, Israel
Organization: SNCM Advertising Agency: Change, France
Brand: J&B Tattoo Artists: SM Bousille (Le Sphinx Paris)
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