CalenDARE Against Plastic by ACBA-Credit Agricole Bank

CalenDARE Against Plastic: Everything is getting cancelled, but our fight for a plastic-free future is still on.

Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Zuck&Berg’s brief from ACBA-Credit Agricole Bank, one of the country’s leading banks, was no exception. But while paper calendars used to be relatively valuable at the beginning of the decade, by now, they have become obsolete. They challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. Instead of designing another ordinary calendar, they created the calendar Against Plastic – a calendar composed of 4 eco-bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia, and the response was overwhelmingly positive. Despite the low awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the problem it raises.

Credits
Campaign: CalenDARE Against Plastic
Advertising Agency: Zuck Independent Agency
Creative Director: Ashot Hovakimyan
Copywriter: Suren Asryan
Copywriter: Ani Asatryan
Technical Writer: Michelle Avanesova
Art Director: Arman Ghazaryan
Designer: Harut Sargsyan
Designer: Diana Ghazaryan
Designer: Robert Hovhannisyan
Designer: Laura Orlova
Production Director: Sisso Rafayelyan
Head Of Digital Marketing Department: Tigran Parseghyan
Digital Specialist: Yelena Miskaryan
PR Specialist: Satenik Barseghyan
Account Manager: Davit Kostanyan
Project Manager: Mkhitar Kafyan
Project Manager: Aida Zakaryan
Influencer Marketing Specialist: Mane Mkrtchyan
Influencer Marketing Specialist: Nora Soghoyan

Tags:
Plastic Pollution, Eco-friendly, Awareness Campaign, Product Packaging, Packaging design, Print Advertisement, Print Advertising, Finance, Bank