Cancer Society of Finland: The pandemic that kills 8 million every year

Smoking kills more than eight million a year, and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness of its dangers. The campaign imagery is triggered by the common, yet disturbing pictures are seen online of smokers wearing masks. The message: quitting is now more crucial than ever.

Credits
Client: Cancer Society of Finland
Advertising Agency: TBWA\Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Creative Director: Erno Reinikainen
Account Manager: Anette Michelsson
Comms & PR Specialist: Saana Simander
Copywriter: Tuomas Perälä
Designer: Timo Klemola
Design trainee: Arttu Pöyry
Photographer: Tuukka Koski, Koski Syväri
Post Production: Kasimir Häiväoja / FLC Helsinki