DSM: Products With Purpose

DSM launches a new brand campaign ‘Products With Purpose’ that reflects the business’ evolved strategic direction as an end-to-end partner for customers in the human nutrition and health markets.

The transition champions the purpose behind the products that help solve the world’s greatest nutritional challenges and keep the growing global population healthy.

This Campaign brings DSM’s end-market expertise to life through a range of concepts that demonstrate how the business’ expert services power high-quality products and customized solutions that allow customers to address consumer health concerns and bring real-life health and wellbeing benefits to people worldwide.

 

 

 

 

 

 

 
The “Products with Purpose” campaign paid off that vision and value story. “We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition while creating a promise based on a larger, more important vision. Rather than the what, we focused on the why.”

Credits
Advertising Agency: Fingerpaint, Saratoga Springs, United States of America
Client: DSM
Tags: Print Campaign, Creative Ads, Creative Print Ads, Health, Nutrition, Pharmaceutical, Food, Brand Strategy