Faces of Fear – Fight against modern-day Racism

Racism is one of the most prominent societal evils that the world has now been battling for centuries, yet we fail to defeat it. LICRA and Publicis Conseil, with their Integrated campaign ‘Faces of Fear,’ want to reassert their almost century-long fight against all types of Racism.

There is a new form of Racism that is ‘ordinary’ in this form of Racism, people don’t act harsh, but their mindsets are framed so that they are indulging in Racism without even considering them racist. These thoughts are fed to them with the spread of hateful messages, images, and whatnot. It is fear that causes Racism. It is fear of death, job, enemy, or anything. The fear is unreal, but these social media messages make it look almost real and promote deep-seated Racism among people.

Faces of Fear successfully highlights the most important issue of the forthcoming decade: social media hate speech and Racism. It’s high time for everyone to think rationally and not frame opinions because of such hateful news and messages.

Credits
Client: LICRA
Campaign: Faces of Fear
Executive Officer: Mario Pierre Stasi
Administrative Officer: Stéphane Nivet
President of the Strategic Committee: Gérard Unger
Communication Manager: Arthur Loubatié

Agency: Publicis Conseil
President overseeing creativity: Marco Venturelli
VP Publicis Conseil: Alexandra Evan
Art Director: Clément Palouzier
Copywriter: Antoine Querolle
Strategic Planner: Didier Tavares
Executive Director: Gaëlle Morvan
Account Manager: Laurent Enet
Account Manager Assistant: Aurélie Guine
Process Manager: Claire Diot

Film Production: Prodigious
Director: Akim Laouar
DOP: Christophe Grelier
Producer: Thierry Delesalle
Production Directors: Romain Guilbert, Charles Ramaré & Luc Annest

Photographer: Philippe Gueguen
Art Buyer Director: Nathalie Maudet
Art Buyer: Nathalie Benchetrit
Retoucher: Sophie Cazade (La Souris)

Studio: Les studios de la Montjoie
Studio Producer: Xavier Pleche
LED Screens: MursDeLeds
Robot: Neo Motion control
1st Director Assistant: Alexandra Kan
2nd Director Assistant: Antoine Gay
1st Machine Operator assistant: Fabienne Delaleau
Electrician Chief: Benoit Dupont
Casting Director: Mourad Framera

Post Production – Sound: Prodigious
Studio Assistant: Arnaud Galabbe
Sound Engineer: Laurent Lavaud
Sound Design: James Vacherot
Sound Producer: Remy Dorne

Post Production – Image: Reepost
Edit: Jordan Amicelle
Calibration: Lydia Lopez
Flame: Adrien Lepineau, Eric Alcuvilla
Post Producer: Loundja Oussana
Composer: Max Zippel