Foodbank – The Signs of Hunger

Hunger is a growing crisis in Western Australia, but it isn’t highly visible – with the majority of families affected struggling behind closed doors. To raise awareness of the issue, Foodbank created The Signs of Hunger, anamorphic 3D illusions which made the issue highly overt. Guerrilla illusions were installed throughout streets, laneways and shopfronts, giving people an easy opportunity to interact and donate using their smartphones.

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Credits
Client: Foodbank Western Australia
Campaign: The Signs of Hunger
Agency: The Brand Agency
Executive Creative Director: Marcus Tesoriero
Art Director: Neil Martin
Copywriter: Matt Wilson
Account Director: Katrina Strugnell

Tags:
Awareness Campaign, Digital, Print, Creative Ad, Print Ad