Mederma: Break The Bias

Scars are like those everyday biases that women face in their lives. Women are more than their scars and Mederma helps women feel more confident in the skin they are in. This campaign sought to break the bias by encouraging women to be who they want to be.

#BreakTheBias by being what you want to be and don’t let scars hold you back.
#BreakTheBias that injury scars are a sign of weakness. They are a mark of courage.
#BreakTheBias by being the change-maker that you are, and leave your mark wherever you go.

Credits
Advertising Agency: BEI Confluence
Tags: India, Beauty, Health, Public Interest, Mederma, International Women’s Day, Women’s Day Ads, Best Women’s Day Campaign, Mederma Break The Bias, Print Advert, Print campaign, Print Ad, Creative Print Ads