PeTA awareness campaign – In Captivity

Many say this had never happened. But we believe this had happened since long time ago, centuries, decades, years. The global lockdown we humans experience now it’s so common for the animals, that we might not see it in a daily basis. Let’s show the world how we look in this confinement and how similar it is to the way animals look when in captivity.

Credits:
Campaign: In Captivity
Brand: PeTA
Advertising Agency: Archer Troy, Mexico
Vp Creative: Mike Arciniega
General Creative Director: Abraham Quintana, Carlos Fernandez Oxte
Art Director: Mauricio Sánchez “Micho”
Copy Director: Fabiola Salazar
Copywriter: Fabiola Salazar
Art: Mauricio Sánchez “Micho”
Account Director: Mariana Torrijos
Account: Samantha Ayala
Production: Martin Hernandez, Emmanuel García

Tags:
People for the Ethical Treatment of Animals, PeTA awareness campaign, Print Advertising, Animals