QIT.AM – The Eyes Are Mom’s, The Nose is Dr. Gevorg Yeghiazaryan’s

Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with “The eyes are mom’s, the nose is Gevorg Yeghiazaryan’s” comedic tagline. In two days, it has gone viral on the Internet, and the posters touched upon almost all the news, celebrities and a mass of citizens.

Credits
Advertising Agency: Zuck&Berg Creative Agency, Yerevan, Armenia
Creative Director: Ashot Hovakimyan
Art Director: Arman Ghazaryan
Copywriters: Mane Mkrtchyan, Suren Asryan
Illustrator: Harut Sargsyan, Diana Ghazaryan
Photographers: Alyona Veselyovskaya, Artyom Danilov
Sketch Maker: Gagik Petrosyan
Account Director: Davit Kostanyan
Project Manager: Aida Zakharyan
Head of Digital: Tigran Parseghyan

Tags:
Rhinoplasty, Plastic surgery, Armenia, Dr. Gevorg Yeghiazaryan, OOH awareness campaign, Nose Job, Film, Awareness Campaign, Direct Marketing