Reporters Without Borders (RSF): #UnhappyBirthdayMrPutin

On 7 October, Russian President Vladimir Putin’s 69th birthday and the 15th anniversary of the murder of the well-known Russian investigative journalist Anna Politkovskaya. Reporters Without Borders (RSF) is marking this sad occasion by releasing a thousand black balloons to remind President Putin about the climate of impunity in his country.

Reporters Without Borders (RSF) and BETC ask the international community to wish Putin an #UnhappyBirthdayMrPutin.

Reporters Without Borders (RSF) launch a great operation in the press and social media. RSF will be launching an action in front of Russian embassies in Paris, London, Berlin and front of Novaïa Gazeta in Moscow to release 1000 black balloons #UnhappyBirthdayMrPutin.

“In our country, journalists can protect themselves in only one way, by showing that if you kill one journalist, another will always come and in the end you cannot kill all of them,” Milashina says in “They keep journalism alive in Russia,” a new book published by Les Petits Matins that was edited by Johann Bihr and has a postscript by Jeanne Cavelier, the head of RSF’s Eastern Europe and Central Asia desk.

Russia is ranked 150th out of 180 countries in RSF’s 2021 World Press Freedom Index. Vladimir Putin has a prominent place in the gallery of “press freedom predators” that RSF published in July.

Credits
Client: Reporters Without Borders
Campaign: #UnhappyBirthdayMrPutin
Ad Agency: BETC