+Peace: The Leaders of Tomorrow

+Peace: The Leaders of Tomorrow
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe, be it India, China, or Britain. Hence, +Peace decided to take a stand.

The Leaders of Tomorrow – an exclusive seat at the authoritarian table for youth leaders to build and emphasise effective solutions on peace-building. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.

Credits
Advertising School: Miami Ad School, Mumbai
Professor: Deep Chhabria, Siddhi Ranade
Campaign: The Leaders of Tomorrow
Copywriter: Anisha Chavan

Source: The One CLub

Tags:
Young Ones competition, The One Club, Young Ones Awards, Print Advert, Print Advertising, Creative Ads, Political, USA, Japan, 2020 Young Ones, Young Ones Brief