Unfashioned Masks – A mask used incorrectly is neither fashion nor protection

With the extension of the covid-19 pandemic in Brazil, people have begun to care less about the prevention measures. As masks were still mandatory, many started to wear them carelessly and in unsafe ways.

The Unfashioned Masks campaign reminded that a mask used incorrectly is neither fashion nor protection.

Credits
Art Director: Felipe Latgé
Copywriter: Alexandre Oliveira
Photographer: Rogerio Faissal
Category: Print Advertisement, Creative Ads