FCB&FiRe Spain wins first Grand Prix in EL SOL 2019 for ‘An Unrepeatable Photograph’ campaign
An Unrepeatable Photograph – the FCB&FiRe Spain campaign in which Trapa Chocolates confronted the palm oil lobby, has just been awarded with Grand Prix at the prestigious El Ojo de Iberoamérica awards, held in Buenos Aires EL SOL 2019 in the “Producción impresa” (Print production) category, alongside 3 golds (non-conventional print, best photography and sustainability), 3 silver (Innovative use of print in media, corporate image PR and Social Responsibility PR) and 1 bronze (video content).
The campaign “combines press, public relations and content, with powerful element of activism, and represents what we do in the agency: we don’t think about traditional media, we think about brave and liquid ideas that matter to people and, then, the specific media comes up” -according to FCB&FiRe Spain CCO, Jesús Revuelta.
An Unrepeatable photograph is enjoying a successful run at all the international creativity festivals where it has been presented. So far it has won the Press Print Grand Prix at El Sol – also the first Grand Prix in the history of the Spanish agency – in addition to a total of 7 ‘soles’ in public relations, branded content, press, and use of media. A lion for the “innovative use of print and publishing” at Cannes Lions; gold for best brand content at Inspirational IAB; two golds for best-branded content and best print execution at the Best Awards food awards; as well as a metal in the “Ideas” category at the CdeC.
This is an outstanding record of accomplishment for the first campaign presented to festivals by the recent alliance of FCB&FiRe in Spain, which focuses on the intersection between advertising and entertainment, keeping creativity at its core.
Watch full campaign here
Tags:
El Ojo de Iberoamérica 2019, Grand Prix, FCB&FiRe, Buenos Aires, Animals, Trapa Chocolates, NGO, Awareness Campaign, Award winning campaign, EL SOL 2019, Print Campaign, Cannes Lion
