Verbraucherzentrale Hamburg e.V. – Equalicare

Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax. Verbraucherzentrale Hamburg e.V. – Equalicare

Credits
Brand: Verbraucherzentrale Hamburg e.V.
Campaign: Equalicare
Advertising Agency: Serviceplan Group SE & Co. KG, Munich, Germany
Digital Agency: Plan.Net Campaign München
Film Production Company: Tempomedia Filmproduktion GmbH
Sound Design / Music Company: Supreme Music GmbH
Post-Production: NHB Next
Production Company: Neverest GmbH
PR Agency: Serviceplan Public Relation & Content
Global Chief Creative Officer: Alex Schill
Executive Creative Director: Markus Kremer
Executive Creative Director: Thomas Heyen
Managing Partner: Florian Klietz
Copywriter: Niklas Scholz
Art Director: Philipp Trübiger
Account Director: Saskia Kroschewski
Junior Account Manager: Mariah Kattmann
Senior Motion Designer: Dennis Fritz
Anton Reim: Junior Motion Designer
Managing Director: Christoph Köhler
Junior Producer: Madeliene Pfisterer
General Manager: Britta Tronke
Junior PR-Consultant: Isabelle Schneider
Managing Director / ECD: Markus Maczey
Executive Creative Director: Michael Reill
Art Director: Philipp Elsner
Director: Peter Haueis
DoP: David Südel
Editor: Henrik Hühnken
Executive Producer: Alexander Schildt
Producer: Jana Schneider
Composer: Maximilian Olowinsky
Composer: Felix Müller
Composer: Florian Lackenmacher
Composer: Henning Sommer
Composer: Chris Buseck
Composer: Sebastian Schütze
Composer: Bernhard Pausch
Junior Producer: Clemens Lockner
Producer: Fabian Cordsmeier
Grading: Julien Von Schultzendorff
Sound: Markus Roseneck

Tags:
Print campaign, Awareness Campaign, Public Interest, Equalicare