Vinhedos- Your father deserves something better

To the good old Brazilian style of advertising, the Vinhedos campaign which brings illustrations that support the text, plays with slang and popular expressions in an irreverent way, giving them a double meaning and showing in a playful and humorous way, as a common gift Is not up to par with our parents. A light and humorous campaign, with a clear and direct concept, that summons the public to action.

1 – If an underwear were a good gift, your father would use it over his pants.
On this Father’s Day, give the present he deserves. Give Vinhedos.

2 – Who likes necktie* is MMA fighter, your father deserves something better.
On this Father’s Day, give the present he deserves. Give Vinhedos.
*In Brazil is the same as to sleeper hold.

3 – At the soccer country, gain a pen* never was a good idea.
On this Father’s Day, give the present he deserves. Give Vinhedos.
*In Brazil is the same as to nutmegging.

Brand: Vinhedos
Media: Print
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Art Director: Cortez Pereira
Creative Director / Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro
Published: August 2017

This Article is about:
illustrations, MMA fighter, underwear Ads, Creative Ads, Print Ads, Best Print campaigns, Father’s Day ads, Brazil Ads, humorous campaign, Executiva Propaganda, Creative Agency Brasil