WWF: Don’t destroy their life for your pleasure

This campaign was initiated to address animal cruelty. So, WWF (World Wide Fund for Nature) created an awareness campaign portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

Credits
Brand: WWF
Advertising Agency: Stellar, Cairo, Egypt
Creative Director: Tariq Nasr
Creative Associates: Moustafa Mamdouh, Mohamed El-Sayed
Art Director: Mahmoud Hamdy
Senior Designer: Islam Yehia
Copywriters: Tariq Nasr, Moustafa Mamdouh

Tags:
Awareness Campaign, Best Print advertising, Creative Print Ads, Print campaign, Creative Advert, WWF, World Wide Fund for Nature, Wildlife, Animals, Environment, NGO, Public interest