WWF: Endangered Pieces – Puzzles where each piece represents one animal left in the wild
Endangered Pieces by WWF, This initiative was born out of a need to illustrate the biodiversity crisis and urgent situation of some of the planet’s most at-risk species.
All proceeds go to WWF-Canada’s conservation work, helping build a future where these puzzles become harder to do.
The four puzzles, produced under the title Endangered Pieces, contain only as many pieces as animals left in the wild. Thanks to successful conservation actions taken over the last three decades, the giant panda puzzle is the largest one, containing 1,864 pieces. The Sumatran tiger puzzle is 400 pieces, the pygmy three-toed sloth is 79 pieces, and the Southern Resident killer whale, an icon of the Pacific coast, is the smallest offering with just 73 pieces.
These family-friendly puzzles, produced by leading design and innovation company AKQA, can also spark important conversations across generations about the state of wildlife and our planet and offer a tangible way to grasp just how few of these species are left in the wild.
To register to purchase one of the limited edition puzzles, visit endangeredpieces.wwf.ca. All proceeds from the sales will be directed toward WWF-Canada’s critical conservation work.
Mark Charles, WWF-Canada’s vice president of marketing, said: “We know the planet is in crisis, and the window to keep temperature rise below 1.5 degrees and avoid the extinction of at-risk species is closing. But there is still time to reverse the path we are on if we act now, with the right conservation actions in the right places. Proceeds from Endangered Pieces will advance our ambitious plans to restore nature and safeguard wildlife. We are working hard to ensure that as this initiative grows, the number of pieces in each puzzle will grow as well.”
Ajaz Ahmed, AKQA CEO said: “The devastating decline and degeneration of biodiversity is a calamity that will not resolve itself. We are collectively responsible for this reckless environmental disaster where indifference is a fatal crime. If humans are the primary cause of destruction and loss, humanity can be the facilitators of renewal and protection. No action is too small, and no action is too late. We are deeply grateful to everyone who supports WWF and the Endangered Pieces project to help reassemble and restore the natural world.”
WWF collaborated with leading agency AKQA to produce the concept and design for the puzzle, Kuhl & Han on visuals and films, and Jocelin Carmes on the artwork illustrations.
Credits
Agency: AKQA
Client: WWF
Campaign: Endangered Pieces
Tags: WWF Endangered Piece, Endangered Piece campaign, WWF Ads, Save Animal Campaign, Print Campaign, Creative ads
