Zij-kant: Share tasks equally at home | Equal Pay Day 2021

Zij-kant: Just because dad works from home doesn’t mean he does more at home – Share tasks equally at home | Equal Pay Day 2021 print campaign

This year’s Equal Pay Day takes place on March 25, 2021. Men still earn more than women, and one of the main reasons for this is our division of roles at home: 8 out of 10 Belgian women take care of household chores every day. In addition to their paid job, women do about 75% of unpaid work worldwide. The COVID pandemic has only increased this inequality.

To address this, Mortierbrigade created a visual and a video showing that now we work more from home, the message of balancing chores is more important than ever.

Credits
Client: Zij-kant
Advertising Agency: Mortierbrigade, Brussels, Belgium
Ceo: Jens Mortier
Executive Creative Director: Joost Berends
Brand Design Director: Philippe De Ceuster
Creatives: Toon Vanpoucke, Morgane Choppinet
Strategy: Laura Deknock
Head Of Production: Charlotte Coddens
Producer: Margaux Mariens
Cross Media Designer: Kaatje Schreurs
Dtp: Sophie Bayeul
Production Company Photo: Initials LA
Photographer: Jef Boes
Producer Photo: Lise Everaert
Production Company Film: Caviar
Director Film: Leander Hanssen Jr
Executive Producer: Eva Van Riet
Music: Red Zebra