BECO – Steal Our Staff, real jobs for real people in the UK who are visually impaired, disabled or disadvantaged
1 in 5 people living in the UK are disabled and an estimated 48% are unemployed – that’s over one million job-seekers looking for opportunities and a disability unemployment gap of 30% (only 52% of disabled are employed vs 82% of the general working population). BECO is on a mission to change that. BECO is looking to draw attention through campaign #StealOurStaff to the Disability Employment Gap and disrupt employers’ outdated attitudes towards people with disabilities, which takes the impressive-meter off the charts.
“There’s over a million disabled folks currently out of work. We’d like to hire them all, but we can’t do it on our own. Of course we don’t enjoy seeing some of our best friends go, but we’re happy to be a stepping stone to help them land their dream job.”
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#StealOurStaff
BECO. It’s a whole lot better
From the ingredients we pour in, to the benefits that pour back out, every product we create is Better Considered. All of our products create real jobs for real people in the UK who are visually impaired, disabled or disadvantaged.
Credits
Client: BECO
Campaign: Steal Our Staff
Head of Sustainable Growth, CLARITY & Co.: Camilla Marcus-Dew
Marketing Manager, CLARITY & Co.: Diane Cheung
Agency: TBWA London
CCO: Andy Jex
Creatives: Dan Kenny, Duncan Brooks & Tom Gong
Producer: Holly Baker
Business Director: Daisy Hampton
Account Director: Max Phillips
Social Media Planner: Sophie Elliott
Senior Planner: Killian Kapfer
Head of Design: Aaron Moss
Business Affairs: Cath Pow
Art buyer: Louise Cripps & Claire Delefons
Photographer: Philip Haynes
Photography Agent: The Peter Bailey Company
Retouching: eg+
Production Company: Hoi Polloi
Directo: Dan Castella
Editor: Dan French
Tags:
BECO Steal Our Staff,
