Conapred: Every Step Matters
June 16, 2020
In Mexico 2.3 million people work as housekeepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans. We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.
Credits
Advertised brand: Conapred
School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala Art Director: Xavi Ocaña
Art Director: Hanna Choi
Art Director: Gabriel Salazar
Tags:
Conapred, Every Step Matters, Mexico, Public Interest, NGO, Miami Ad School
