In Mexico 2.3 million people work as housekeepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans. We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.
Credits
Advertised brand: Conapred
School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala Art Director: Xavi Ocaña
Art Director: Hanna Choi
Art Director: Gabriel Salazar
Tags:
Conapred, Every Step Matters, Mexico, Public Interest, NGO, Miami Ad School