Space for Paws – help farm animals live in more humane conditions
Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. Space for Paws, Four Paws decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they’re donating to make more spacious and liveable conditions for farm animals.
Credits
Brand: https://www.four-paws.org/
School: Miami Ad School, Europe
Copywriter: Elena Chiaradia
Copywriter: Adam Braun
Art Director: Simon Herret
Tags:
Lufthansa, Deutsche Lufthansa, Four Paws, NGO, Animal rights, Donation Campaign, Space for Paws, Digital, Best Digital Campaigns, Best Online marketing strategies, social media campaigns
