Goodwine shows how a new loyalty program should be launched!

Goodwine, a local wine and grocery store in Kyiv, Ukraine decided to take their loyalty program to another level by personalizing it in a way that no one has done. We feel it was a great example of how a brand’s loyalty program must be – customized for every customer. That’s what Goodwine and Banda literally did! So basically, they gave each customer their own exclusive loyalty program. How? By creating hundreds of different unique identities reflecting a customer’s unique taste, style, and preferences. How did they come up with this idea? Goodwin realized that what really keeps their consumers happy and loyal is not only their shop and the products they sell but their own employees. Each employee is unique and that’s how the idea of creating hundreds of different identities took root. They wanted the launch of their new loyalty program to happen in a completely different manner from the usual boring launch of loyalty programs.

Goodwine New Loyalty Program

The launch was supported by a fresh, unique, naïve visual style and an algorithm that could randomly mix and match elements to create hundreds of different striking designs which were used to make exclusively branded customer personal loyalty cards.

Credits
Brand: Goodwine
Campaign: Loyalty Program
Advertising Agency: Banda, Kyiv, Ukraine
Creative Directors: Pavlo Vrzheshch, Egor Petrov, Yaroslav Serdiuk
Art Director: Illia Anufrienko
Copywriter: Roman Hurbanov
Illustrators: Yuriy Rusovskyi, Ievgen Velychev, Christina Ika
Chief Designer: Anton Ivanov
Designers: Yuriy Rusovskyi, Ievgen Velychev
Motion Designer: Anton Raduchits
Senior Account Manager: Zhenia Dvoretska
Account Manager: Iryna Pikalova
Marketing Director of goodwine: Mariia Oliinyk
Marketing Manager of goodwine: Iryna Tokarchuk

Tags:
Goodwine Loyalty Program, Design, Ukraine, Retail Services, Banda, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns