Himalaya Lip Care is bringing smiles to viewers and children with cleft through Ek Nayi Muskaan

Himalaya Lip Care new campaign- Ek Nayi Muskaan is an extension of its social initiative, Muskaan. This new film is about Munmun, an 8-year-old girl who lives in Lucknow’s tiny rural area. She has an untreated cleft lip and that is the reason she fears going out of her home, to school and to even dream of going to school!

We think the film beautifully captures Munmun’s journey, a transformational one, from being in the hiding of her home wearing a mask to getting rid from the clutches of the cleft and experiencing the joy of going to school for the first time.

Himalaya Lip Care has been very keen and supportive to raise and spread awareness about underprivileged children suffering from cleft lips. They are providing free cleft treatment to the underprivileged kids in partnership with Smile Train, an international cleft charity. Roadrunner Productions is responsible for creating this beautiful film. Its song that is equally beautiful and kind of lingers on in our minds is sung by none other than the famous singer and actor – Raghuvir Yadav.

We’ll leave you with a short excerpt from Himalaya Drug Company’s Business Director-Consumer Products Division, Rajesh Krishnamurthy – “Our partnership with Smile Train strengthens Muskaan’s goal to further raise awareness about cleft and make sure that more and more children receive the necessary treatment at an earlier age so that they can go to school and fulfil their dreams.”

#EkNayiMuskaan #MuskaanbyHimalaya
Ek Nayi Muskaan

Credits-
Brand: Himalaya Lip Care
Title: Ek Nayi Muskaan
Creative Agency: Roadrunner Productions
Singer: Raghuveer Yadav
Music Director: Pankaj Awasthi

Tags:
Social initiative, Himalaya Campaign, Himalaya Ads, Rajesh Krishnamurthy, Ek Nayi Muskaan