Infectious idea that helps prevent infections- Infectious Art by Medcare Hospitals & Medical Centres

Preventive medical communication has been the same for decades. Having slowly moved into a blind spot. With more fine art and design-driven festivals and exhibitions being introduced every year, Dubai is quickly becoming the art and cultural hub of the region. We needed to grab the attention of an audience that cared more about art than their own health. So, we infiltrated some of the most popular art exhibitions in the city and added some of our own masterpieces that looked like the work of fine artists. But were actually created by deadly germs. Each piece spread awareness about the diseases caused and how to prevent them. Seeding an infectious idea that helps prevent infections. We created an infectious idea that helps prevent infections. Introducing Infectious Art.

A one-of-a-kind art exhibition where the masterpieces are created by deadly germs. Each piece gives vital information about these germs, the diseases they cause, and how to prevent them. Turning the easily overlooked healthcare posters into ones that cannot be missed.

#InfectiousArt

Credits
Agency: The Classic Partnership
Client: Medcare Hospitals & Medical Centres
Campaign: Infectious Art
Alok Gadkar – Executive Creative Director
Mangesh Zemse – Group Head – Design
Anshuman Bhattacharya – Creative Group Head – Copy
Tarek Chebaro – Account Director
Mangesh Zemse – Art Director
Vishal Vinekar – Art Director
Vitthal Deshmukh – Head of Production
Zohra Ameen – Production executive
Ink Art Illustration – Floss Creatives
Victor Portella – Artist
Vishal Munge – Editor
Crispin Kennedy (Action Films) – Videographer

Tags:
Education, The Classic Partnership, Medcare Hospitals & Medical Centres, Hospital, Dubai, Infectious Art, Art exhibition, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns