Nike dunks hard the equality message featuring a star-studded roster of athletes

“Nike’s employees and athletes believe that sport has the unique power to unite people and inspire change – and they believe Nike’s role is to be in the game, to never sit on the sideline,” the release notes.

Nike Equality

Equality: Behind The Scenes

“Equality” features appearances from athletes LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas and Victor Cruzset. It also includes voiceover and an appearance by actor Michael B. Jordan, who we’ll always remember as 16-year-old drug dealer Wallace on The Wire. Jordan appeared in last October’s “Against The Wall” police brutality PSA from Harry Belafonte‘s social justice nonprofit Sankofa.

Source: slamonline

Credits:
CLIENT: Nike
PROJECT NAME: Equality
FORMAT: Broadcast + Online

Alex Lopez – Senior Director Brand Communication
Juan Reyes – Director Brand Communications

AGENCY: W+K PORTLAND
Creative Director: Chris Groom, Antony Goldstein
Writer: Kervins Chauvet
Art Director: Nate Nowinowski
Integrated Production Director: Matt Hunnicutt
Producer: Julie Gursha
Associate Producer: Emily Knight
Senior Business Affairs Manager: Dusty Slowik
Account Team: Chris Willingham, Alyssa Ramsey, Hannah Hewitt, Patrick Gulliford
Strategic Planning: Nathan Goldberg
Media: Reme DeBisschop, Geoff Scoones, Justin Bradley
Project Manager: Andrea Nelsen
Broadcast Traffic Manager: Andrea Sierra, Tim Bell
Studio Manager: Alicia Kuna
Studio Designer: Seth Shelman

PRODUCTION
Production Company: Prettybird
Director: Melina Matsoukas
Executive Producer: Suzanne Hargove
Line Producer: Jonathan Wang
Director of Photography: Malik Sayeed

EDITORIAL
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Assistant Editor: Dylan Sylwester, JB Jacobs, Kevin Alfoldy, Eddie Mikasa, Doug Scott
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy

COLOR AND VFX
VFX Studio: The Mission
VFX Supervisor: Patrick Ferguson
On Set Supervisor: Gray Marshall
Flame Artist: Michael Vaglient, Susanne Scharping, Ed Black, Adam Flynn
Animation Director: Piotr Karwas
VFX Producer: Diana Cheng
Managing Director: Michael Pardee

MUSIC
Music Supervision: Walker
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hendrix
Song: A Change is Gonna Come
Written by: Sam Cooke
Performed by: Alicia Keys
Engineer: Ann Mincieli
Music Editor: Judson Crane

VOICEOVER
Voiceover Talent: Michael B. Jordan

MIX
Mix Company: Eleven
Audio Mixer: Jeff Payne
Audio Mix Assistant: Jordan Meltzer
Mix Executive Producer: Melissa Elston

SOUND DESIGN
SD Company: Barking Owl
Sound Designer: Morgan Johnson
Producer: Kelly Bayett

TELECINE
Telecine Company: Company 3
Telecine Producer: Clare Movshon
Colorist: Tom Poole