Telefonica #MyGameMyName
March 30, 2021
Every day, 1.8 billion gamers play online. Almost half of them are girls. A study showed that 100% of these girls had suffered some form of harassment while playing games. Telefonica’s Vivo/WWT decided to be the first brand to stand for gamer girls against online harassment through #MyGameMyName campaign. Many girls are hiding their identities behind male nicknames to protect themselves. To reach both boys and girls, they should count on their idols: the gamer influencers. So they invited the biggest male influencers for an experience: they should change their nicknames to female names and play online for one day.
Credits
Brand: Telefonica’s Vivo/WWT
Campaign: #MyGameMyName
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