UNILAD – The Illegal Blood Bank | #BloodWithoutBias

Millions of pints of blood are going to waste each year because of outdated, discriminatory legislation, which says that gay or bisexual men can only donate as long as they abstain from sex for three months. Working alongside Freedom To Donate, UNILAD is campaigning for the UK Government to remove the three-month deferral period and to introduce a new individualised risk assessment that will assess someone’s sexual behaviour, not their sexual orientation. They’re opening The Illegal Blood Bank: the first blood bank where gay & bisexual men can donate their blood in protest of this discriminatory law. It will open on November 23, 2019, at a secret location in London. Where qualified medical professionals will take and test the blood and help show how effective the individualised risk assessment is at introducing new, safe blood donors into the system. With a 25% drop in men donating blood over the past five years and a 6% drop in women, the NHS requires 135,000 new donors each year to meet demand. We believe that by introducing individualised risk assessments and eliminating the three-month deferral period, it will help reduce discrimination, increase donations from gay and bisexual men and ensure our hospitals receive the quantity and variety of blood they so desperately need.

#BloodWithoutBias

Credits
Brand: UNILAD
Campaign: The Illegal Blood Bank
Advertising Agency: ELVIS, London, UK
Associate Creative Director: Rob Griffiths
Associate Creative Director: James Hudson
Creative: Rhys Hughes
Creative: Barret Helander
Account Director: Rosie Robertson
Creative Producer: Joe Revens
Production Designer: Lottie White
Design Director: Chris Dorn
Photographer: David Gill

Tags:
Integrated Campaign, United Kingdom, Public Interest, NGO, UNILAD, Elvis, The Illegal Blood Bank, Gay, Bisexual, UK Government, Sexual Orientation, Digital Campaign, Awareness Campaign