TV Rain – Putin turns on the Rain

There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference they launched Putin turns on the Rain. Everyone could get access to TV Rain’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera.

Credits:
Brand: TV Rain
Website: https://tvrain.ru/
Campaign: Putin turns on the Rain
Advertising Agency: Voskhod, Ekaterinburg, Russia
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova
Creative Director: Andrey Gubaydullin

Tags:
Experiential, Russia, Media, TV Rain, Voskhod, Putin turns on the Rain, Vladimir Putin, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns