Voice Doodler by Wyeth Nutrition

In 2020, 300+ million school children had to stay home for months due to COVID-19. Parents needed a way to keep them entertained, over and over again.

Voice Doodler by Wyeth Nutrition — an app that lets children create digital story illustrations using only their voice.

A voice-activated platform that uses speech recognition and machine learning to instantly turn your imagination into animations – creating multi-page, multi-dimensional stories that could be shared and saved online.

All accessible through WeChat, it helped develop kids’ pronunciation and language skills. It was such a success in China that it is now being rolled out globally – helping to nourish young minds and reinforce product efficacy in this highly regulated industry. And give parents a well-earned break.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Visionmax, Shanghai
Advertiser Brand: Illuma, Wyeth Nutrition