3362 Falabella.com

When the 2020 quarantine started, Falabella had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could they help them to continue selling and therefore keep their jobs?

3362 employees opened their own Falabella link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.
3362 Falabella.com

Falabella gave them the chance to open their own Falabella site, and then they opened 3362 Falabella sites, one for each employee, and for every sale made on their link, they earn a 5% commission. They saved their jobs and sold 3M USD in this entirely new way of using their salespeople.

Awards:
Cannes Lions – Shortlist
D&AD Award – Wood Pencil

Credits:
Advertising Agency: Leo Burnett Colombia
Client: Falabella, Colombia
Campaign: 3362 Falabella.com