Achla – The Guy Who Chops Salad At Work

BBR Saatchi & Saatchi Proudly presents: The Guy Who Chops Salad

We’ve all been there – at work I mean – slaving away on some presentation and ordering junk food or some other dodgy dish that tastes just awful. But not everyone is like that. Some people just simply won’t compromise.

So in order to promote ‘Achla Beetroot Salad’ as a great upgrade to the boring everyday office salad, Strauss Group created an ad glorifying the people who don’t compromise on junk food and eating in front of their computer screen. The Salad Choppin Guy who proudly takes the time to chop a fresh salad at work – come hell or high water.

Credits:
Advertising Agency: BBR Saatchi & Saatchi & Facebook Israel
Client: Achla, Strauss Group
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Yaron Perel
Art Director: Yuval Zuckerman
Copywriter: Ronni Azulay
Digital Creative Director: Naor Itzhak
VP Production & Content: Dorit Gvili
Agency Producer: Bosmat Ben-David
VP Group Account Head: Ben Muskal
Account Supervisor: Lia Glikman Rosenfeld
Account Executives: Shaked Partush & Mae Steinfeld
Marcom Director: Eva Hasson

Production Company: Yesh Productions
Director: Shushu E. Spanier
Head Producer: Shalev Yehud
Executive Producer: Jonathan Stamler
Post production producer: Hagit Fogel
Production manager: Noa Gana
Assistant Director: Harel Itscovitch
DOP: Ofer Ben-Yehuda
Art & Set Designer: Rotem Julian Reuven
Dressing: Tal Gana
Hair & Make-Up: Rinat Aloni
Editor: Tal Cicurel
Compositing & Color-Grading: Hagay Swisa, Yawaradi
Music: Knob Music Studio
Lead Actor: Yossi Gavni
Head of Marketing, Strauss Fresh Foods: Shiri Birman Cohen
Achla’s Marketing Director: Dori Koriat Frum
Achla’s digital manager: Rotem Alterovich