Microsoft Adds Support for Adlam Script: A Boon for West African Languages

Celebrating cultural richness and digital empowerment! Microsoft’s integration of the Adlam Script is a game-changer, connecting the Fulani people to a world of possibilities.

Discover the fascinating journey of the Pulaar language, spoken by over 40 million Fulani people in West Africa. For centuries, this rich language lacked a written alphabet until the Barry brothers, fueled by a determination to preserve their heritage, crafted a handwritten Adlam script. While this marked a significant milestone, the need arose to digitize Adlam, enabling the Fulani community to thrive in the digital era.

Digitizing Adlam script for Modern Connectivity:
Recognizing the importance of modern communication, the Barry brothers embarked on a mission to digitize their creation. The aim was to empower the Fulani people to engage in business, connect on social media, and access information in their native language. Early digital versions of the alphabet were developed, laying the foundation for a profound collaboration that would bridge tradition with technology.

Optimizing the Typeface for Digital Spaces:
Realizing the potential impact of Adlam in the digital realm, a collaboration formed between the Barry brothers and a team of expert typeface designers. The goal was to optimize the alphabet for readability and accessibility in digital spaces. The revised typeface not only enhanced legibility but also embraced the natural evolution of the alphabet within the Fulani community. This thoughtful approach ensured that the digital adaptation stayed true to its roots.

Microsoft’s Global Integration:
The culmination of this collaboration resulted in a redesigned Adlam alphabet that has now been seamlessly integrated into Microsoft’s global platforms. Available for download on unlocked.microsoft.com as the Adlam Display font, this innovative typeface is set to make a significant impact on how the Fulani people engage with technology. Moreover, Microsoft 365 users will experience the native deployment of this digital script across various programs, both on desktop and mobile devices.

Conclusion:
The integration of Adlam into Microsoft’s global platforms marks a pivotal moment in preserving the cultural heritage of the Fulani people. With a digitized alphabet that respects tradition while embracing modernity, the Fulani community can now seamlessly communicate, conduct business, and access information in their native language. Microsoft’s commitment to inclusivity and cultural preservation sets a powerful precedent for the integration of diverse languages and scripts in the ever-evolving digital landscape.

2023 Cannes Lion Grand Prix Winner

Credits:
Agency: McCann, New York

This campaign is about:
Pulaar language, Adlam script, Fulani people, West Africa, Digital script, Typeface design, Digital empowerment, Microsoft 365 suite, Adlam script