The latest advertising campaign by Amazon prime is a great initiative taken by the company to promote the message of peace and unity in the United States of America. It is a clear example of creative and social campaigns because there has been a lot of violence and unrest in America as many people felt that the president elected is against the Muslim community. Through the advertisement amazon, prime promotes the message of love and unity that the country needs during this time.
• It shows how love unites people together
• The caring attitude towards friends and colleagues
• The bond of friendship that remains strong and unaffected by an individual’s religion, caste or race
• Understanding of one’s problem and providing a solution in order to resolve it
• The value of friendship in one’s life
A Priest and Imam meet for a cup of tea.
In this time of unrest where the minority communities are living in fear because of few members of the dominant community that are trying to create social problems amazon takes the perfect initiative to promote the message of unity among all citizens . In today’s world even though there is a lot of violence and chaos due to religious conflicts, there still exists a large group of people who are always trying to promote the message of love peace and unity in order to make this world a better place. The bond and value of friendship should never be broken because of one’s religions, caste or race.