Apple couldn’t have said it better to make you Share your gifts and make this world a happier place

Apple’s Share your gifts campaign celebrates the spirit of creative geniuses in each one of us and urges all to bring that creative side out for the world to see! We think that this animated version is in itself a beautiful ode to the inner potential within each of us. It tells the story of a young skilled woman (and everyone is skilled in one thing or the other, you just need to find out!) who shies away from showcasing her creativity until she can’t.

The song is equally beautiful, and it’s written by Billie Eilish, a 16-year-old singer and songwriter who tapped into relative notes and words to come up with this original background song that plays along in the video. It’s called Come Out and Play. Just for your information, here’s a little of who Billie Eilish is. She began writing original lyrics and creating her own musical notes from the age of 11. She gave her first popular hit when she was 15. Apple launched this Share your gifts film in collaboration with Billie’s exclusive recital and one of its brilliant illustrators at Apple’s Third Street Promenade store situated in Santa Monica, California.

We believe that by not really revealing the girl’s creative genius and by keeping it a mystery, it urges everyone to tap into their hidden creative sides to realize their true self and potential.

Apple – Share Your Gifts

Holiday — Making of “Share Your Gifts” — Apple

Credits:
Brand: Apple
Campaign: Apple Share Your Gifts
Agency: TBWA\Media Arts Lab
Animation Company: Buck

Tags:
Santa Monica, California, Apple Campaigns, Apple commercial, Share your gifts, TBWA\Media Arts Lab, Buck, Animated film, Animated campaign, Animation, Creative, Illustration