An #Unplanned Travel Insurance Ad created by WATConsult for Bajaj Allianz

The campaign stemmed from the idea that while everyone is excited to plan their travel, they tend to overlook the aspects of unplanned travel circumstances that can occur. Travelers also sometimes tend to ignore or neglect Travel Insurance and consider it as something ‘not-so-important’, which is exactly what the brand wants to change.

The campaign video highlights the things that could go wrong during your travels. With the Unplanned theme the video showcases 3 product features and offerings which brings out the unplanned-ness and the solution for it. Thus highlighting the need to buy a travel insurance and how important it is for one to plan their trips and avoid unplanned situations.

Campaign: Unplanned Travel
Advertised brand: Bajaj Allianz General Insurance
Advert title(s): #Unplanned
Advertising Agency : WATConsult, Mumbai, Maharashtra, India
Creative Director: Sahil Siddiqui
Copywriter: Varun Iyer, Candice D’souza & Sahil Siddiqui

Additional credits:
Production House & Agency: WATConsult
Vice President – Operations: Sahil Shah
Script Writer – Sahil Siddiqui
Assistant Vice President Video: Esther Caszo AVP – Operations – Manika Juneja
Senior Account Manager – Daniel David
Lead Account Manager – Niraj Jain & Rashida Pankhawala
Client Servicing: Varun Iyer & Candice D’souza
Director: Denston Lewis Associate Producer – Savio DeSouza
Line Producer – Kulsum Syeda
Location Sound and Sound Design – Ankur Chaudhary
Music Director – Yashvardhan Prasad
DOP – Omkar Divekar
Chief AD – Sanchit Thukral
1st AD – Mohd Aazam

Costumes – Harshita Singhvi Production Manager: Yash Danak VO artists: Rahul Mulani Offline Editor: Denston Lewis Designs: Rohan More, Ameya Salvi & Baswaraj Barnoor

This ad campaign is about:
Travel Insurance, Health Insurance, Luggage Insurance, Bajaj Allianz, Outdoor Ads, Bajaj Ads, Insurance Ads, Travel Campaign, WATConsult, Unplanned Travel

What do you think about this?

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