6 Best Educational Ads: Where Advertising Becomes a Teacher
Advertising, as a medium, has the power to materialise real change. After all, good advertising is good storytelling. And stories are often the centrepiece of all revolutions. Furthermore, it’s fair to say that educational ads perfectly capture this transformative ability. For instance, an Ad by Google increases the accessibility of artistic pursuits. Another ad in the same sphere makes a case against usage of insensitive language. That’s not all. Educational ads even have the potential to impact the educational world itself. An ad that popularises a font that aids memory retention brings this point home. Simply put, advertising can do a lot more than just increase revenue for MNCs. Here are 6 of the best educational ads that prove the same:
Google – Draw to Art | Doodle to discover great works of art
By: Google Arts & Culture Lab
Every great work of art started as a sketch, but what if your sketches could help you discover great works of art?
That’s the idea behind Draw to Art, a Google Arts & Culture installation in the form of an easel. It uses machine learning to match your doodles to paintings, sculptures, and drawings from museums around the world.
To create Draw to Art, we used the Sketchy database to train a neural network, teaching it to match doodles to artwork.
Sans Forgetica
Sans Forgetica is a font designed using the principles of cognitive psychology to help you to better remember your study notes. It was created by a multidisciplinary team of designers and behavioural scientists from RMIT University.
The Open Door Project
The Open Door Project is an institutional response by The Millennium School to the problem of children outside the education net. They believe that a large-scale campaign that enjoys the collective effort of private schools can help mitigate the crisis of over 8 million out-of-school kids in India. They are glad to see that Bhukkad — the film — resonates with the philosophy of The Millennium School, which has a love for learning and joyful learning as its bedrock.
Agency: FCB
A Future Without Change
Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University stood out by showing one plagued by problems.
VMLY&R created A Future Without Change, giving students a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them.
With the help of each faculty, the team created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact.
Client: Monash University
Agency: VMLY&R Melbourne
Reword
Bullying has moved from schoolyards to social media. Shielded by screens, kids often don’t consider the effect their words can really have. Headspace set out to find a way to tackle online bullying before it happens.
They created reword, an effective tool that works like a spell checker for online bullying. As a child types, this browser plug-in searches an evolving database of abusive words and phrases. When one is recognised, the child is instantly alerted with a red strikethrough, a simple symbol that encourages kids to reconsider what they write. reword has been embraced in Australia amongst children, parents and schools, and is having a genuine impact on online bullying behaviour. To date, when reword has been activated, 91% of insults have been corrected.
StorySign by Huawei
90% of deaf children are born to hearing parents, leading to communication issues, including the challenge of learning to read, which is so key to their future.
FCB Inferno created StorySign for Huawei, a free app that uses AI’s power to translate selected children’s books into sign language, delivered by Star, our friendly signing avatar.
Developed with an understanding of sign syntax to ensure a seamless translation and user experience, StorySign helps to open the world of books to deaf children and their families; users simply hold their phone up to the words on the page and avatar Star signs the story as the printed words are highlighted. This helps parents and children to learn to read together and at their own pace.
