“Break the Travel Quo” campaign, highlighting the frustrations associated with air and car travel
Executing one of the biggest Ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.
Break the Travel Quo with Amtrak.
Bobble Family:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz
Alien:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz
Copywriter: Ken Syme
Art Director: Justin Batten
Honk:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz
Thumbs:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz
Radio:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Greg Nance
Executive Producer, Stacy Flaum
Sonic Union, Mix (Fernando Ascani, Mixer)
OOH:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Adalberto Santana, Greg Nance, Kat Dudkiewicz
Copywriter: Ken Syme
Art Director: Justin Batten
Credits:
Brand: Amtrak
Agency: FCB New York
Account Management:
Marketing Integration Leader: Bill Miller
Group Management Director: Suzanne Santiago
Account Director: Melissa Pitts
Account Supervisor: Quinn Schwellinger
Account Executive: Jordan Abramson
Planning:
Group Planning Director: Raig Adolfo
VP Strategic Planning Director: Mark Hall
Integrated Creative Credits:
CCO: Ari Halper
ECD: Stu Mair
GCD: Gabriel Schmitt
ACD: Kat Dudkiewicz, Adalberto Santana, Greg Nance
Copywriter: Ken Syme
Art Director: Justin Batten
Production:
Director of Integrated Production: Leelee Groome
Executive Producer: Stacy Flaum
MPC, Visual Effects and Post Production
Big Foote Audio, Sound Design and Original Composition for “Alien”
Sonic Union, Mix (Mike Marinelli, Mixer)
Epoch Films, Production Company
Director: Matthew Swanson
Director of Photography: James Laxton
Spotwelders, Edit Company (Dick Gordon, Editor)
Website: https://www.amtrak.com/home
The Video is related to:
Travel, Travel Campaigns, FCB, Amtrak, Break the Travel Quo, Amtrak, Amtrak reservation, digital films, Advertising campaign, multi-platform campaign
