Budweiser Slowall, a campaign to make workers lose focus and slow down the wall construction between US & Mexico

Many people think of a foreigner as a threat, someone to fear. The President of the United States, Donald Trump, wants them out of his country – and he’s building a huge wall along its border with Mexico, so they won’t have an easy time walking in. Budweiser is a brand that values tolerance and friendship, that’s why we thought it could help us saying that raising walls is not the solution. Budweiser Slowall

So this is the idea: two Budweiser trucks will be sent full of beers for the workers, one along each side of the wall. When you buy a Budweiser, they’ll be given one for free – because sharing is caring! We want to make them lose focus and slow down the construction. Using the hashtag #SloWall on social media, we could show people’s posts on trucks-mega-screens and remind them that America’s diversity is what made it great.

Credits
Brand: Budweiser
Campaign: Slowall
Advertising School: NABA Nuova Accademia di Belle Arti, Milan, Italy
Graphic Designer: Giulia Abati
Writer: Viola Buccheri
Art Director: Bianca Frascaroli
Art Director: Daniel Riformatto Cazzamatta

Tags:
Experiential, Italy, Alcoholic Drinks, Budweiser, NABA, Nuova Accademia di Belle Arti, Young Ones Student Awards, Best Use of Social Media, Budweiser Slowall