Bumble: Time to Connect – A Reminder to Share, Care, Learn, and Feel

Bumble: Time to Connect

Year after year, the Earth revolves around the sun just the same. Seasons change and the world evolves. People meet each other in mysterious ways and plant the seeds of love. In other words, life happens faster than the blink of an eye. However, since the past few months, the world at large has been brought to its knees by a microorganism. Consequently, among countless other human endeavours, the face of dating has also changed drastically. A recent digital campaign named Time to Connect by Bumble, the dating app, eloquently demonstrates how.

In the film ad created by Mother, UK, viewers experience the contrast between dating before and after the pandemic. The digital marketing campaign starts by depicting the mechanics of romance in today’s social-media-driven culture. Afterwards, the ad film changes gears towards the middle and enters the territory of advertising brilliance. It showcases how virtual dating under lockdown conditions can be an opportunity to slow down and establish deeper connections.

In a nutshell, Time to Connect is a fast-paced ad film that unequivocally delivers its message. Moreover, we feel that it reminds us that new and meaningful human relationships can flourish even in tough times.