Burger King: Grubtitles

A new, tastier way to use Netflix subtitles. Grubtitles: national language of the burger kingdom.

Grubtitles is a Netflix feature that allows users to instantly order BK menu items straight to their doorstep. When a burger shows up in any Netflix title, subtitles will appear prompting a one-click whopper.

Credits
Campaign name: Grubtitles
Media: Experiential, Digital
Industry: Food
Market: North America
Language: English
Agency: Miami Ad School
Brand: Burger King
Art Director: Ted Pedro, Ryan Cookish
Copywriter: Roselyn Pla