Care Condoms: Care for Earth Hour | Creative campaign by Classic Partnership

This year for Earth Hour, Care Condoms took it to a whole new perspective by designing a set of limited edition condoms under campaign “Care for Earth Hour”. A total of 60 designs were produced, one for every minute of Earth Hour, and each of the packs carried a different message. The call to action though was the same: Switch off. Action on. Distributed for free in several watering holes in Malaysia a week before the event, the packs were a big hit and the cause to do good for the planet must have been pleasantly bigger.

60 condoms for 60 minutes of planet-saving love making.

Credits: 
Brand: Care Condoms
Brand Website: http://carelatex.com
Advertising Agency: The Classic Partnership, Dubai, UAE
Agency Website: http://partnershipme.com
Executive Creative Director: Alok Gadkar
Creative Directors: Leslie Paul, Alok Gadkar
Senior Art Director: Thomas Varghese
Art Directors: Vishal Vinekar, Alok Gadkar
Senior Copywriter: Anshuman Bhattacharya
Copywriter: Leslie Paul
Associate Account Director: Sneha Iyer
Head of Production: Vitthal Deshmukh
Production Manager: Shankar Chidambaram
Retouching Artist: Devraj Shriyan
Photographer: Nasir Rauf
DOP: Prasad Paniker
Producer: Ace Wong

The Article related to:
Care Condoms, Earth Hour, Malaysia, Design advertisement, Classic Partnership, United Arab Emirates, Health, Creative campaign, Earth Hour Campaigns, Condom campaign, Environment, Digital, illustration, best illustration campaign, best condom ads, Care for Earth Hour, Dubai


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