Closeup Free To Love – A case against societal limitations on love

Love is a feeling so surreal that it makes even the harshest kind of pain evaporate into thin air. It is the balm that has the power to heal the deepest wounds, and cure a great many ailments. It is a universally experienced emotion that knows no bounds. Closeup has advocated for the universal right to love is their recent campaign called Lost Loves. Closeup Free To Love (#FreeToLove) also acts as the campaign’s identity on various social media platforms.

The #FreeToLove movement created by Closeup tells the story shaping its core ideology via the medium of a short film. In the 4 mins 20 secs clipping, various stories of long lost lovers are intertwined together. All the sabotaged love stories have one thing in common: society’s unwanted intervention. The couples portrayed in the film had to part ways in their respective relationships owing to the boundaries stipulated by society on the concept of love. Prejudices based on caste, religion, sexual orientation, and more proved to be the enemies of love in the tales brought alive in Closeup’s campaign. However, all the couples in the film continue to harbor admiration for the moments spent together with their once better-halves despite their culminated relationships.

Closeup Free To Love Movement

#FreeToLove is an attempt to give a voice to all the lovers who are bounded by society’s unjust limitations exercised on the universal right to love. Anybody can share his/her/their story by using the hashtag.

We feel that Lost Loves is a humanitarian initiative that advocates the fundamental right to love freely. The campaign owes its impact to its strong core message.

Share your support to the #FreeToLove Movement here

Tags:
Closeup India, Lost Loves, Closeup commercials, Digital, Love, #FreeToLove