Dabur’s Digital Transformation For the Modern Indian Women – A campaign aimed at customer interaction

Dabur is one of the most popular Indian Ayurveda brands. Ayurveda is a medical science that has been around for more than 5000 years. Dabur is known for its incredible journey in transforming lifestyles through Ayurveda and focussing on social issues and women empowerment. Presently, there are 80 million women on the internet, and Dabur realized the need for a transformation in working. That is when the thought for Dabur’s Digital Transformation For Modern India came up. Krishan Kumar Chutani (Dabur’s vice president for health care and foods) stated that they wanted to be the lighthouse for all the Indian brands on Digital media.

Dabur came up with this beautiful way of transformation and customer interaction to let the brave and beautiful women who have fought cancer come up and share their stories on various digital platforms.

As a result of this, the brand popularity and awareness of Dabur among the customers increased by eleven percent. They were now able to build a solid digital presence and establish a great connection with their customer.