Drug Free Kids Canada

Drug Free Kids campaign from FCB, Drug Free Kids Canada is reminding parents that there are plenty of tools and advice available online.

Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens.

But having those conversations can be uncomfortable, tricky, and often come without the grounding of experience. To help concerned parents, Drug Free Kids, Canada has created a movement to encourage and support them while providing tips and tools to start a meaningful conversation around the harms of problematic drug use.

 
 
 
Credits
Advertising Agency: FCB Montréal, Canada
Creative director: Sylvain Dufresne
Creative: Sylvain Dufresne, Jean-Simon Charland
Project lead: Erin Brown-Vandecruys
Production agency: Anick Rozon
Production: ALT
Director: Nicolas Fransolet
Post-production: Post 430