Emirates NBD urges everyone to – Give In To Giving through this wonderfully made animated film
Emirates NBD, a leading financial banking corporation in the Middle East and a forerunner when it comes to volunteering activities for the private sector in the UAE, is grabbing attention worldwide for its amazing animation spot – Give In To Giving. It was made to celebrate World Kindness Day on 13th November, 2018 and to spread awareness of its ‘Exchanger Volunteer Programme’.
After watching this animated film, we can’t resist from saying that this is a treat to watch. The storytelling just keeps you hooked and the animated characters keep you entertained throughout the film; yet in the end also leave you with a message about how dedicating your time to help someone can make a big difference through a positive chain reaction.
Emirates NBD’s primary objective through this film has been to encourage and urge people of UAE to ‘give in to giving’ by offering their time and dedication to help social initiatives flourish around the country. Many may not know this, but this animated film got its inspiration from the Year of Zayed initiatives which have supported social initiatives across UAE. Emirates NBD wants more and more citizens of UAE to make some time to help their community thrive via volunteering in social causes such as the ones conducted by Dubai Volunteer Center and Volunteers.ae.
Credits
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Chief Creative Officer: Bechara Mouzannar
Regional Executive Creative Director: Andre Nassar
Creative Directors: Akhilesh Bagri, Sidney Araujo
Copywriter: Akhilesh Bagri
Regional Communication Director: Ramzi Sleiman
Account Director: Hafsa Qureshi
Communication Executives: Fabienne Naggear, Lama Mosallem, Aciel Awada
Agency Producer: Ralph Matar
Production House: Hanzo
Executive Producer: Hijaz Moosa
Director: Aryasb Feiz
EVP, Head of Group Marketing & Customer Experience: Vikram Krishna
VP, Head of Brand & Corporate Responsibility: Elena C. Cruz
Associate Vice President, Corporate Responsibility: Michele Wong
VP, Group Social Media: Mai Cheblak
Digital Marketing: Elizabeth John
Web Design and Development: Hakan Uzunoglu
Social Media: Hazem Bagh
Media: Sapna Kalati
Associate Vice President, Brand: Mazen Hawa
Manager, Corporate Responsibility: Jawaher Khalil Esmaeel AlShehhi
Tags:
Film, United Arab, Emirates, Finance, Emirates NBD, Leo Burnett, Give In To Giving, Emirates NBD, Dubai, Exchanger Volunteer Programme, Dubai Volunteer Center, World Kindness Day
